If you want to make a good survey, please, follow our advice:
- Define target audience (age, occupation, hobbies, income, gender, location, family – the list of criteria can vary upon your product/service), ways of doing the survey (online/offline, group/individually, etc.)
- Draft your questions. Use simple wording, grading from 1 to 10, questions with short answers, avoid controversial questions
- Test your survey and ask respondents for feedback, finalize the survey.
- Perform the survey
- Analyse results
For example, if we want to start taking away coffee shop at a certain location in the city the preferable way to perform the survey will be one to one in the selected area. The target audience will be the following: male/female aged 15-60, who is fond of coffee, with average income, leaving of working in this area.